September 23rd 2008

The State Of The Blogosphere

I

t’s really incredible how blogging has gone from nowhere to everywhere in a blink of the cultural/historical eye.  How pervasive have blogs become?  This pervasive:

  • comScore MediaMetrix (August 2008)
    • Blogs: 77.7 million unique visitors in the US
    • Facebook: 41.0 million | MySpace 75.1 million
    • Total internet audience 188.9 million
  • eMarketer (May 2008)
    • 94.1 million US blog readers in 2007 (50% of Internet users)
    • 22.6 million US bloggers in 2007 (12%)
  • Universal McCann (March 2008)
    • 184 million worldwide have started a blog | 26.4 million in the US
    • 346 million worldwide read blogs | 60.3 million in the US
    • 77% of active Internet users read blogs

The data is from Technorati’s State of the Blogs Report/2008, which began being published today.  Technorati will publish four additional segments over the next four days.  It’s interesting stuff, so give it a read.

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