November 3rd 2008
The Mainly Marginalized Media

E
veryone knows it: The mainstream media has gambled a huge stake in this presidential election.
I recently read that 80 percent of newspaper reporters support Obama; I don’t have a cite for that, so here are a few similar stats, with cites: WaPo-owned Slate revealed that among its staff Obama was ahead 55-1 over McCain. Pew found there were nearly twice as many negatively toned McCain stories, and about a third less positively toned McCain stories. I’ve come up with 102 instances of media bias with one hand tied behind my back; if I were a full time blogger, I have every confidence the tally would have easily passed 400.
And most important, three out of four Americans believe most reporters will not try to offer unbiased coverage during this campaign.
The media figure that if Obama wins, this trashing of their reputation as objective news sources will have been worth it and somehow their actions will be forgiven because they were proved right by the Obama victory. Nothing could be further from the truth. No matter who is victorious tomorrow, the media will not be the victors; they have willfully turned themselves from the MSM to the MMM: The Mainly Marginalized Media.
If Obama does win, we would be fools to trust the MSM to report accurately on the actions of the administration, which will only lead to further marginalization of formerly significant news sources. Faced with continuing and growing frustration with a lack of digging into Obama’s policies and problems, more and more Americans will look elsewhere for their news: the blogosphere, partisan publications that we can evaluate fairly because they make no bones about their editorial stance, talk radio (as long as the Fairness Doctrine isn’t reinstituted), and whatever big media haven’t marginalized themselves.
If McCain wins, it will be worse for the MMM. The only thing worse than deliberately trying to manipulate an election is deliberately trying to manipulate an election and losing. Based our experience with how they responded to Bush’s win in 2000, we cannot expect them to learn new behaviors and repent old ones. Instead, they’re likely to respond viciously since their egos were caught up with Obama, and subject McCain to even greater levels of negative reporting, which will just suck them further down in public perception, circulation and viewership.
I don’t see NBC/MSNBC, the New York Times, the Los Angeles Times, AP and the rest of the yellow blue journalists seeing the light and actively recruiting for political diversity up to the highest levels of their organizations. As Bill O’Reilly said, the only thing more important to the media than money is ideology.
Hollyweird apparently learned its lesson this time around. Sure, most of ‘em are in the tank for Obama and funded him lavishly, but we didn’t see a repeat of the sort of involvement they displayed in 2004. My guess: It hurt their earning power, just as it’s hurt the media’s earning power. But being more practical sorts, Hollyweird dialed it back and largely stayed under the radar. Cameron Diaz didn’t cry hysterically about rapes in the street if McCain is elected and Alex Baldwin didn’t threaten to move to Canada.
The media exhibited no such restraint, and as a result, only one in four Americans think they’ve been honest and fair in reporting the election. Three in four don’t trust them.
Faced with this marginalization, media outlets have three choices. They can stay the course, shrinking until they reach insignificance. They can recast themselves as partisan players, in the European model. Or they can recruit for political diversity from bottom to top, honestly recreating themselves as objective sources of news.
Only the latter will keep the media from becoming further marginalized, giving the traditional outlets hope for a future with significance and even profitability. But I doubt if there are enough qualified conservatives available who would be willing to risk their futures on a profession as risky as journalism, so this option probably is already foreclosed.
That leaves being stubborn and becoming ever more marginal, or willfully becoming more marginal by declaring sides. Quite a predicament they’ve gotten themselves into, and for what? To get a second-rate Democratic candidate for president elected?
They deserve what they get.
Art (both of ‘em: Okie on the Lam)


The CEOs scored neither of the candidates a single A in any of their policy initiatives, but on the key areas of economic, foreign and defense policy, they barely passed Obama - D+ in all three - while McCain got two B’s and a B+. Obama never scored higher than McCain on policy, but the CEOs gave them tie scores - C+ - on both energy and economic policy.
Rich, rich Barack Obama! Unlike McCain (and counter to his own promise), he shunned the government hand-out (or is that hand-up?) and entrepreneurally set out to raise his money on his own.
I do realize that the colosal [sic] failure of the Bush presidency, in every single area, will be incredibly difficult to fix, but the next 8 years of an Obama administration followed, no doubt, by a Biden or Clinton administration
In 2005, we
Please put me in the camp of right thinkers who believe that it was President Clinton’s do-nothingness in response to each of these attacks that emboldened our enemies and brought about the Islamist attack of 9/11.


Al-Qaeda is overlooking one other thing, too: Its total victory over ignoble Spain. There a major bombing spree days before the election resulted in a surrender vote, Spain’s withdrawal from the War on Terror, and an al-Qaeda victory.
Sure, Gates is staying on as Defense Sec, and that’s a very good thing in these tumultuous times. But good leaders require and depend on good deputies, and Gates’ deputies apparently are not too keen on working with the Obama team, or visa versa.