September 12th 2008

Which Bush Doctrine?

S

arah Palin’s stumbling response to Charles Gibson’s question, “Do you support the Bush Doctrine?” was the low point of last night’s interviews. Her posture and voice both went defensive, and she came across, as I noted here and here, as not knowing the answer.

On second thought, though, the problem may easily have been that she didn’t know which answer, not the answer. That’s because the Bush Doctrine is actually many doctrines:

  • The right of the United States to treat countries that harbor terrorists as terrorists (the justification for the Afghanistan invasion)
  • The policy of preventive war, or the right of the United States to depose foreign regimes that represent an immediate threat (the justification for the Iraq invasion)
  • The policy of supporting democracy in the Middle East and around the world in order to squelch terrorism
  • A willingness to pursue U.S. military interests unilaterally. (A hat-tip to Wikipedia, for compiling the points so succinctly.)

Let’s consider the initial substantive answer she provided:

I believe that what President Bush has attempted to do is rid this world of Islamic extremism, terrorists who are hell-bent on destroying our nation.

That is a credible endorsement of each of the four elements of the Bush Doctrine, all of which are directed at ridding the world of Islamic extremism, but because it was not presented as, “Yes, I endorse the doctrines because …” it has not been viewed as credible.

In my company’s media training programs, we teach executives and politicians that if they don’t understand the question, to ask for clarification, and we counsel not to guess at answers. Palin guessed at an answer last night and it came across – perhaps rightly, perhaps wrongly – that she didn’t know what the Bush Doctrine is. That’s hardly an endorsement of her foreign policy prowess – but why all the angst? There are only so many hours in a governor’s day, and they’re filled with local, state and federal issues, not foreign issues. It’s been the same with great foreign policy presidents (Reagan) and disastrous ones (Carter).

Her better response would have been, “Which Bush doctrine are you asking about, Charlie? I support them all generally, but I want to answer your specific question.” That would have set Gibson back in his chair and would have put a stop to all the prattle (here, here, here, etc.) this morning.

Update:  Charles Krauthammer – who coined the term “Bush Doctrine” – agrees. (Thanks, Christa)

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September 11th 2008

Charles Gibson, The Endlessly Barking Dog

W

hen we train corporate execs for media confrontations, one of the reporters we always prepare them for is the one we’ve called the endlessly barking dog.

You may know him as Charles Gibson.

Reporters that are endlessly barking dogs ask the same question multiple times. There are only two reasons why they do this. First, they hope that in one of the answers the interviewee will make a misstatement that will make a good lead for the next day’s story. Second, they hope the interviewee will blow up, start screaming and let something rip that will make a headline across the top of page one.

You witnessed the endlessly barking dog style of journalism in Charles Gibson’s interview of Sarah Palin.

He came out the doggy door yapping seven questions on the “are you ready to serve line.” If I had coached Palin, on the fourth question, she would have said, “Now Charlie, you’ve asked that question four times now, and I’ve given you three clear and consistent answers so far. Do I really need to answer it again?”

Had she done that, the rest of the interview would have changed, and the ball would have been very much in her court. But she didn’t, and he kept yapping.

Next came three questions on Russia and Georgia, followed six on the Bush Doctrine – which would have been three if Palin hadn’t stumbled. It seemed apparent that she didn’t know or couldn’t remember what the Bush doctrine was, so the first three questions involved Gibson probing her knowledge. (Maybe she didn’t stumble – see my second thoughts.) It certainly looked like she didn’t know. Whether she knows or not, it’s not particularly troubling that a governor from Alaska doesn’t know the exact definition of the Bush Doctrine – the right of preemptive strikes to protect our national security – but it’s very troubling that her handlers didn’t brief her on it.

The final three questions in this series were classic dog-yapping, on our right to attack Pakistan. Her answers weren’t as strong as they should have been, so if she had cut off the repeat questions early in the interview, she would have looked stronger at this point.

Gibson closed by barking out three questions on whether she thought we were fighting a “holy war” in Iraq, which she handled very well.

Gibson had the first crack at the most sought-after interview in America and he ended up asking just five or six questions because his motivation wasn’t to illuminate Sarah Palin to us, it was to create a gaffe or worse. That’s why yapping reporters yap. He didn’t get what he wanted, and we didn’t get what we wanted.

A perfect example of the MSM at work, isn’t it?

Two more points: First, Gibson’s tone was cold and condescending, a sharp contrast from the interested, engaged persona of Bill O’Reilly when he interviewed Obama. O’Reilly was seeking information, to nail down what Obama really believed, as opposed to the patter. Gibson personified the elitism of the New York media with the dripping flatness of his tone, his misunderstanding of central American values (defending America, believing God has a plan), and his assuredness that the only valid passport to the presidency is an American passport with tons of visas stamped on its pages.

Second, Gibson proved my point that hostile questions of Palin are exactly the same questions that should be asked of Obama.

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With Obama winning the presidency by seven percent, we can't blame the media. Their laudatory coverage and refusal to extensively probe into Obama's background and [lack of] experience was at best responsible for five percent of his vote, the pundits tell us. Here is a compilation of over 100 significant instances of pro-Obama/anti-McCain bias during the 2008 campaign.

For all 'Media Bias 2008' – Click Here